SOFIA DEVELOPMENT ASSOCIATION was founded as non-profit organization with the decision 348
of the Sofia Municipal Council to work for the sustainable development of the capital.

SDA exchanged experience on the issue "How to communicate the topic of migration?" with representatives of local authorities from the Mediterranean

The way we communicate the topic of migration is crucial for the formation of public opinion. The media, social networks and other sources of information outline the attitudes and behavior of the local population towards migrants. When the reader is unfamiliar with impartial and proven facts, manipulation through such channels is easy. In this regard, the MC2CM project organized a 4-day online conference "Communication on Migration: Balancing the Story to Strengthen Local Governance", which took place between 15 and 18 June 2020 and involved over 40 pre-selected participants.

The Mediterranean City-to-City Migration Project (MC2CM) brings together experts and cities to contribute to improved migration governance at city level, including migrants' access to basic services and human rights.

SDA has many years of experience in EU-funded projects in the fields of integration, countering hate speech, media and information literacy and inclusive education. The successful work of SDA on the INTEGRA and CONNECTION projects (funded by the EU’s Asylum, Migration and Integration Fund), as well as the current media literacy campaign within IN-EDU project (funded by the EU’s programme Erasmus +) were the reasons why the organization was chosen to participate in the peer-learning webinar.

Among the speakers were experts in the field of media, communication, migration and integration, representatives of various international organizations and institutions, as well as representatives of local authorities from Seville (Spain), Oujda and Tangier (Morocco), Ajloun (Jordan), Sousse (Tunisia) and others.

During the event, several cities presented statistics on the attitudes of the local population towards migrants and the extent to which it has been formed by certain information channels. Various tactics to counter misinformation, disinformation and propaganda were discussed. The speakers gave examples of successful and unsuccessful campaigns and events, as well as advice on how to choose the right approach for your local community. In addition to exchanging practice, the webinar provided an opportunity to identify future partners. All participants left the online event with new knowledge and inspiration to put it into practice.


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