SOFIA DEVELOPMENT ASSOCIATION was founded as non-profit organization with the decision 348
of the Sofia Municipal Council to work for the sustainable development of the capital.


Is a ticket for a concert of opera stars a good incentive to promote active transport in Sofia? The INNOAIR team proves that the answer is “Yes!”.

INNOAIR supports the citizens in the transition to alternative ways of moving around Sofia, resulting in cleaner air and healthier lifestyles. At this year's edition of the traditional bike event "Bike Parade 2021 - Sofia cycles and runs for cleaner air" the INNOAIR project partners provided an unusual and prestigious prize - two free tickets to the Gala of the opera prima Sonya Yoncheva and legend Placido Domingo!

“Be brave, live actively and always be together and in shape! My way to thank you is through music!”, says Sonya Yoncheva, with whose support the award was provided.

The event took place on April 18, 2021 and gathered more than 500 cyclists and more than 120 runners, who enthusiastically waited for the start of the parade and despite the cold weather were determined to show their support for cycling and walking in the city. The award aroused great interest. “Such a prestigious award is very motivating!” shared the participants. “Awards like this build an excellent reputation for cyclists! Well done!” they greeted. The winners expressed their gratitude and admitted that they are looking forward to the gala, which will be held in the heart of Sofia on August 31 this year.

An active, fruitful day with a sequel - an unforgettable experience in touch with the work of world-class stars - INNOAIR made this possible.

INNOAIR project is co-financed by the European Regional Development Fund through the Urban Innovative Actions Initiative.


In the first edition of the INNOAIR project newsletter, you will find not only information about the key developments in mobility in recent months, but also:

- Results and analysis of a survey on citizens' attitudes towards the transition to active transport.
- Information on the introduction of low-emission zones in the capital.
- Opportunities for involvement in the creation of solutions for innovative urban mobility.

See more at:


Building a more accessible urban area and integrating smart mobility solutions are among the main goals of any large city striving for sustainable development. Changes in the field of mobility require coordinated efforts and exchange of experience and on this occasion in Sofia was held Urban Infrastructure & Mobility Forum 2021. Among the partners of the event are some of the partners of INNOAIR project - Sofia Development Association and National Association of Municipalities in the Republic of Bulgaria.

Furthermore, the project coordinator on behalf of the INNOAIR leading partner and director of the Transport Directorate at Sofia Municipality - Ivan Nikolov was among the speakers of the event. He introduced the audience to the INNOAIR project as a good example of introducing innovative solutions to urban challenges in terms of mobility. The audience learned about the main activities of the project, namely the introduction of green transport on demand, testing of low-emission zones and green corridors, as well as improving the public transport scheme in certain districts of the capital. An interesting approach in the implementation of project activities is the active involvement of citizens in the process of designing possible solutions.
Along with the services for shared mobility and micro-mobility, the implementation of the ecological transport on demand, which will be tested in the framework of INNOAIR, was presented by Elitsa Panayotova - coordinator of the Sofia Green project of Sofia Development Association. This innovation is one of the steps for a mass transition to fully integrated transport.

Detailed information about the event can be found HERE.

INNOAIR project is co-financed by the European Regional Development Fund through the Urban Innovative Actions Initiative.


Urban Infrastructure & Mobility Forum 2021

The urban transport infrastructure and mobility are dynamically developing in accordance with many factors, including public attitudes, technology penetration, adaptation of urban plans and strategies. The transition to sustainable mobility requires coordinated efforts and sharing of knowledge, but each city takes a different approach to achieving the same end goal - greener, more sustainable and more efficient transport. Sofia will review various trends, good practices and priorities in the development of urban infrastructure and the improvement of mobility within the Urban Infrastructure & Mobility Forum 2021, which will be held on March 18 in partnership with Sofia Development Association.

The SDA team contributes to the development of sustainable mobility not only through the partnership with the Urban Infrastructure & Mobility Forum 2021, but also through the work on the first Bulgarian project funded by the EU's Urban Innovative Actions Initiative - INNOAIR. The initiative enables large European cities to test innovative, creative, but also risky solutions to urban challenges, and the thematic area in which Sofia works on is "innovative solutions for achieving sustainable urban mobility". The project consortium includes 2 universities, 2 non-profit organizations, 2 companies and 1 national public body, and the leading partner is Sofia Municipality.

Among the speakers at the forum in the session "Priority projects and capital programs - urban infrastructure, mobility, public transport and parking" is the Deputy Mayor for "Transport and Urban Mobility" in Sofia Municipality and project manager of INNOAIR - Kristian Krastev. He will present the development of Sofia in the field of mobility, as well as innovative practices for improving urban infrastructure such as the upcoming testing of on demand green public transport within the INNOAIR project. The same panel will include Dimitar Dilchev - Executive Director of another partner organization in the project - the Urban Mobility Centre.

Detailed information about the event and a registration link can be found HERE.

You can learn more about INNOAIR on the project's website, as well as through the following social network profile.


The transition to the use of public and sustainable transport is a task that requires motivation not only from institutions, but also from citizens and the business sector. In this regard, Sofia Development Association, in partnership with Sofia Municipality, organized a co-creation design workshop in the framework of INNOAIR project, which was held online on February 23, 2021. More than 30 participants, among which young and active citizens, businesses and local institutions, took part in a lively discussion to identify incentives to stimulate citizens to give up everyday car use and switch to sustainable transport in the city.

The design workshop used a variety of tools and approaches to gather ideas. The meeting was held in the form of an open discussion on an online platform, combined with a real-time collaboration tool (an online whiteboard), where participants anonymously added their ideas. During the conversation, various proposals for incentives were discussed, ranging from the creation of an application that integrates all types of transport services in one access system, to the creation of an information campaign with general publicity, from parking discounts to integrated pricing policy with municipal cultural services. institutes. All discussed proposals for future incentives, a list of existing practices for promoting the use of public and sustainable transport in Sofia, as well as recommendations and conclusions from the discussion can be found HERE.

INNOAIR project is co-financed by the European Regional Development Fund through the Urban Innovative Actions Initiative.




INNOAIR invited Sofia citizens to reimagine how they live and move around a city. Sofia Development Association in partnership with Sofia Municipality held a radically different event, putting people at the heart of the design process, to co-design solutions for more public transport usage and drive these solutions forward. The virtual co-design workshop took place on February 23, 2021.

The co-design workshop brought together over 30 end-users, company representatives, city officials, researchers, to collectively explore the key factors - trends, drivers, challenges, forces that could have an impact on the type of transportation we use daily. The workshop activities consisted of group discussion and work session designed and carried out on an online collaborative whiteboard platform where multiple users can draw, work, and communicate interactively.
Ensuring a diverse range of perspectives resulted in the development of tens of ideas for stimuli, varying from the creation of an application that integrates all types of transport services in one access system to the creation of an information campaign with wide publicity.

The outcome of the co-design workshop will be the basis for discussions with Sofia Municipality, funders, mobility and technology companies who are willing to commit resources to translate ideas into action.

INNOAIR project is co-financed by the European Regional Development Fund through the Urban Innovative Actions Initiative.

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