SOFIA DEVELOPMENT ASSOCIATION was founded as non-profit organization with the decision 348
of the Sofia Municipal Council to work for the sustainable development of the capital.

"How to raise happy digital children?" – SDA’s online campaign on media literacy

Parents face a number of challenges as they raise and educate their children. In recent years, they have to prepare them for the difficulties that lie ahead not only in the real but also in the virtual world. Presence in it is an integral part of the daily lives of youths and elders and knowledge of media and information literacy is vital for civic and political participation. Today's world requires certain digital skills, and if parents do not take part in their development, they risk being cut off from both modernity and their children.

To stimulate the development of media literacy skills, Sofia Development Association is conducting an online campaign under IN-EDU project. It consists of various message cards provoking parents to learn about different aspects of this competence, as well as to make sure that their children are aware of the dangers of the Internet. The messages cover topics such as confidentiality, misinformation, fake news, environmental pollution from internet clouds, cyberbullying and others.

You can view the cards on the online profiles of SDA and IN-EDU project.

The campaign is conducted in the framework of INclusion Communities through Media Inclusion and Critical Thinking EDUcation (IN-EDU) project, co-financed by the EU Erasmus + Programme.

SDA exchanged experience on the issue "How to communicate the topic of migration?" with representatives of local authorities from the Mediterranean

The way we communicate the topic of migration is crucial for the formation of public opinion. The media, social networks and other sources of information outline the attitudes and behavior of the local population towards migrants. When the reader is unfamiliar with impartial and proven facts, manipulation through such channels is easy. In this regard, the MC2CM project organized a 4-day online conference "Communication on Migration: Balancing the Story to Strengthen Local Governance", which took place between 15 and 18 June 2020 and involved over 40 pre-selected participants.

The Mediterranean City-to-City Migration Project (MC2CM) brings together experts and cities to contribute to improved migration governance at city level, including migrants' access to basic services and human rights.

SDA has many years of experience in EU-funded projects in the fields of integration, countering hate speech, media and information literacy and inclusive education. The successful work of SDA on the INTEGRA and CONNECTION projects (funded by the EU’s Asylum, Migration and Integration Fund), as well as the current media literacy campaign within IN-EDU project (funded by the EU’s programme Erasmus +) were the reasons why the organization was chosen to participate in the peer-learning webinar.

Among the speakers were experts in the field of media, communication, migration and integration, representatives of various international organizations and institutions, as well as representatives of local authorities from Seville (Spain), Oujda and Tangier (Morocco), Ajloun (Jordan), Sousse (Tunisia) and others.

During the event, several cities presented statistics on the attitudes of the local population towards migrants and the extent to which it has been formed by certain information channels. Various tactics to counter misinformation, disinformation and propaganda were discussed. The speakers gave examples of successful and unsuccessful campaigns and events, as well as advice on how to choose the right approach for your local community. In addition to exchanging practice, the webinar provided an opportunity to identify future partners. All participants left the online event with new knowledge and inspiration to put it into practice.


Useful tips, enhancing digital and media literacy - online campaign of SDA

Today’s digital era requires certain knowledge in the field of media and digital literacy. The crisis with COVID-19 in the recent months has shown us the great importance of the ability to communicate fully online, as well as to distinguish and counteract fake news. Sofia Development Association helps to improve these competencies among students, parents and teachers by conducting an online campaign consisting of videos with different messages on the topic of media literacy.

The videos contain tips for countering misinformation and cyberbullying, as well as different ways for successful online communication. They are based on the personal experience of the speakers and challenge the general public to develop their critical thinking and apply it vigorously while surfing the Internet, to seek support in case of cyberbullying and to take different approaches in real and virtual communication, as the second one hides its risks.

The videos are available in Bulgarian here, as well as on the online pages of SDA.

The campaign is conducted in the framework of INclusion Communities through Media Inclusion and Critical Thinking EDUcation (IN-EDU) project, co-financed by the EU Erasmus + Programme.


Media and Information Literacy Matters Even More

In the context of unprecedented challenges and efforts of educational and information communities throughout Europe to tackle the current COVID-19 crisis, the IN-EDU project partners met virtually on April 8th and April 10th to evaluate, regroup and advance their media and information literacy activities targeting high-school students, teachers, parents and the community at large.

In all participating countries – Bulgaria, Croatia, France, Italy and Slovenia – schools are closed and gathering of groups of people are not possible. Nevertheless, in the conditions of quarantine and distance e-learning media and information skills are vitally necessary. While students may be tech savvy, that doesn’t mean they are news savvy. Project partners decided to work intensively at present to outreach to parents who now spend more time at home with their children, to develop and disseminate more online resources for debunking misinformation, safe internet use and critical thinking.

INclusion Communities through Media Inclusion and Critical Thinking EDUcation (IN-EDU) project is co-financed by the EU Erasmus + Programme. Sofia Development Association is the Bulgarian partner in it. See more here:;



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