Sofia Development Association and Goethe-Institut are happy to present the new publication “Paths to Innovations in Culture”. It comes as a result of over five years of experience in art management capacity building through the Academy for Cultural Management - a postgraduate qualification programme for managers of municipal and independent cultural institutions, accderited by Sofia University. The 2017 Academy edition and the international conference with the same title in Sofia aimed to connect three sectors – arts and cultural organisations, business and technology companies and academics – to engage in research and development that aims at innovation in all its forms, redressing the long-standing imbalances that exist in innovation policy. Cultural managers from Sofia, Bucharest and Thessaloniki, participants in the 2017 Academy, with the guidance of the Editorial Committee, developed articles in diverse areas: testing propositions on how new technologies can be used to broaden, deepen and diversify audience reach; exploring new business models of museums; social media and user-generated content; distribution; mobile and gaming; data and archive; education and learning, and resources. Innovation flows from a willingness to experiment and find the right structure and culture that result in new things being created. The publication plugs a gap in research, knowledge and insights that can remove some of the bottlenecks to innovation in the wider arts and cultural sector and allow for spillover effects in the urban fabric.
We hope that “Paths to Innovations in Culture” would not only contribute to expending the boundaries of 21-century cultural organisations but would also offer some useful takeaways: ideas worth exploring, examples, trends, policy recommendations, and inspiration.